Privacy Policy

1. Introduction

Trade Tech Digital Solutions Ltd ("we", "us", "our") respects your privacy and is committed to protecting your personal data.

This Privacy Policy explains how we collect, use, store and protect personal information when you visit our website, interact with TradeEngine, submit an enquiry, book a demonstration or otherwise communicate with us.

This Privacy Policy has been prepared in accordance with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018 and applicable privacy legislation.

2. Who We Are

Trade Tech Digital Solutions Ltd

Company Registration Number: 13113246

Registered Office:
64 Nile Street
London
N1 7SR
United Kingdom

Email: info@trade-tech-solutions.com

Trade Tech Digital Solutions Ltd is the Data Controller responsible for your personal data.

3. Information We Collect

Information You Provide

• Full name
• Business name
• Telephone number
• Email address
• Website address
• Trade or industry sector
• Enquiry details
• Information contained within correspondence

Information Collected Automatically

• IP address
• Browser type and version
• Device information
• Operating system
• Referring website
• Website usage information
• Session information
• Cookie identifiers
• Advertising attribution data

4. How We Collect Information

• Website enquiry forms
• Demo booking forms
• Email communications
• Telephone conversations
• Analytics platforms
• Advertising platforms
• Cookies and tracking technologies
• CRM systems

5. How We Use Your Information

• Respond to enquiries
• Arrange demonstrations
• Assess suitability for TradeEngine
• Provide information regarding our services
• Improve website performance
• Analyse marketing effectiveness
• Improve customer experience
• Manage business relationships
• Comply with legal obligations
• Protect our business from fraud or misuse

6. Lawful Basis for Processing

Legitimate Interests

• Respond to enquiries
• Provide demonstrations
• Improve our services
• Monitor website performance
• Manage customer relationships
• Generate business opportunities

Contract

Where processing is necessary to take steps before entering into a contract or to perform a contract.

Consent

Where required by law, including certain marketing communications and non-essential cookies.

Legal Obligation

Where processing is necessary to comply with legal requirements.

7. Marketing Communications

We may contact you regarding TradeEngine and related services where permitted under applicable law.

Marketing communications may include:

• Email updates
• Industry insights
• Product announcements
• Service information
• Business growth content

You may opt out of marketing communications at any time by contacting us or using any unsubscribe facility provided.

8. Cookies and Tracking Technologies

Our website may use cookies and similar technologies including:

• Essential Cookies
• Analytics Cookies
• Marketing Cookies
• Performance Cookies

Technologies may include:

• Google Analytics
• Google Tag Manager
• Google Ads Conversion Tracking
• Meta Pixel
• CRM Tracking
• Form Tracking Technologies

These technologies help us understand how visitors interact with our website and measure marketing effectiveness.

9. Third Party Service Providers

We may use trusted third-party providers including:

• GoHighLevel
• Google Workspace
• Google Analytics
• Google Ads
• Google Tag Manager
• Meta Platforms
• Gojiberry
• Website hosting providers
• CRM and automation platforms

These providers may process personal information on our behalf and are required to maintain appropriate security measures.

10. International Data Transfers

Some third-party providers may process personal information outside the United Kingdom.

Where this occurs, we take reasonable steps to ensure appropriate safeguards are in place, including contractual protections and recognised transfer mechanisms where required by law.

11. Data Retention

We retain personal information only for as long as reasonably necessary for the purposes outlined in this Privacy Policy.

Factors influencing retention include:

• Business requirements
• Legal obligations
• Regulatory requirements
• Legitimate business interests

Where information is no longer required, it will be securely deleted or anonymised.

12. Data Security

We implement reasonable technical and organisational measures designed to protect personal information against:

• Unauthorised access
• Loss
• Misuse
• Disclosure
• Alteration
• Destruction

Whilst we take appropriate precautions, no method of transmission over the internet can be guaranteed completely secure.

13. Your Rights

Under UK GDPR, you may have the right to:

• Access your personal data
• Correct inaccurate information
• Request deletion of information
• Restrict processing
• Object to processing
• Request transfer of your information
• Withdraw consent where applicable

Requests should be sent to: info@trade-tech-solutions.com

14. Subject Access Requests

You may request a copy of the personal information we hold about you.

We will normally respond within one month unless an extension is permitted by law.

15. Complaints

If you have concerns regarding how we handle your personal information, please contact us first.

You may also lodge a complaint with:

Information Commissioner's Office
Wycliffe House
Water Lane
Wilmslow
Cheshire
SK9 5AF

Telephone: 0303 123 1113

Website: www.ico.org.uk

16. Children's Privacy

Our services are intended exclusively for businesses and individuals aged 18 or over.

We do not knowingly collect personal information from children.

17. Changes to This Policy

We may amend this Privacy Policy from time to time.

Any updates will be published on this page together with the revised effective date.

18. Contact Details

Trade Tech Digital Solutions Ltd
64 Nile Street
London
N1 7SR
United Kingdom

Email: info@trade-tech-solutions.com